Tissot PRX Digital
To launch Tissot's new PRX Digital watch, we reimagined the classic timepiece with the "Retro Sprint" campaign. Inspired by the fast-paced energy of the ‘80s, the campaign blends nostalgic motifs with a video game-inspired setting. We also devised a media plan which saw us launch media alongside Tissot.
What We Delivered
Editorial
08/23
Sponsored & Paid Social
08/23
Display Media
08/23
Approach
Inspired by 70s and 80s watch designs, we crafted a creative campaign with a suite of white-label assets for both Tissot and Hypebeast channels. Collaborating closely with Tissot, we developed a multi-channel strategy to amplify tailored content that resonated with both our audiences. The shoot produced engaging content for activation across editorial and social platforms, reaching key demographics across different Hypebeast verticals.
