Hypebeast Magazine #34
Bvlgari approached Hypebeast to drive awareness for the brand’s new Tubogas collection, aiming to maintain its exclusive luxury heritage while also connecting with the contemporary street style that Hypebeast embodies. The collaboration sought to blend Bvlgari’s timeless elegance with the bold, modern energy od Hypebeast.
What We Delivered
Editorial
09/24
Sponsored & Paid Social
09/24
Display Media
09/24
09/24
Approach
We crafted a dynamic 360 campaign that seamlessly blended digital and print strategies. A key highlight was our collaboration with the iconic Peggy Gou, where we conceptualised, directed, styled, and shot an exclusive editorial cover story for Issue 34 of Hypebeast Magazine. The campaign’s reach was global, with amplified content across Hypebeast and Hypebae’s Instagram, Facebook, and X (formerly Twitter), along with sponsored editorial features on their platforms. Rolled out in three strategic phases, the campaign culminated with the grand launch of Hypebeast Magazine, where the brand took centre stage.
