Ledger Unboxing
Ledger, a leading tech company specialising in secure digital asset management, reached out to Hypebeast as they neared the launch of their new devices. The brand sought a media partner to help build awareness and drive traffic to the devices as part of their go-to-market strategy.
What We Delivered
Editorial
11/24
Social Media
11/24
Display Media
11/24
Approach
We created a media plan that tapped into Hypebeast’s ‘Unboxing’ franchise, producing a suite of assets to tailored to the series. The campaign, which combined stills and video, spotlighted key hardware and software features of the product. The content rolled out in three phases: a teaser, followed by the two Unboxing’s of the respective devises - Ledger Stax and Ledger Flex. This strategic approach aligned with Ledger’s launch milestones, extending the partnership’s impact across the Hypebeast ecosystem.
