Giorgio Armani ICON
Giorgio Armani enlists Hypemaker with the task of creating a campaign that embodies the essence of the Giorgio Armani brand through the ICON collection. The campaign should project the signature Armani identity -effortlessly blending elegance, comfort, precision tailoring, luxury, power and cultural relevance. By featuring globally recognised yet unexpected talent, we should aim to deliver elevated imagery that truly reflects the timeless sophistication of the brand.
What We Delivered
Editorial
01/25
White Label Creative Production
01/25
Sponsored & Paid Social
Display Media
01/25
01/25
Approach
Hypemaker crafted a campaign concept centered around the transformative power of wearing an Armani ICON piece. We wanted to showcase not just the garment, but the sense of identity and possibility it brings—highlighting the cultural impact and career-defining moments of our talent. To bring this vision to life, we partnered with globally recognized DJ and artist Kaytranada, fashion model and musician Soo Joo Park, and English actor Archie Renaux. Shot over two days in New York, the campaign was brought to life with a compelling portfolio of content, which was then shared across Armani and Hypebeast’s platforms, engaging a global audience.
