Replay 9ZERO1
Replay tasked Hypebeast with creating impactful editorial and social content to engage a young audience and showcase their new collection. Emphasizing the importance of storytelling, the content was designed to align with the brand’s 9ZERO1 campaign, driving both global and regional brand awareness and engagement.
What We Delivered
Editorial
06/24
Digital Build
06/24
Social Media
Display Media
06/24
06/24
Approach
The team developed and launched the "Home Away From Home" campaign, a docu-style video series celebrating the personal stories of Replay ambassadors. Focusing on the habits, objects, and spaces that ground them, we partnered with Brazilian footballer Neymar and DJ Martin Garrix to bring this concept to life. Working closely with Replay, we captured unique editorial content during shoots in Saudi Arabia and Ibiza, at each talent's personal location. The campaign was rolled out in two phases, each spotlighting one talent, with content amplified across Hypebeast’s digital channels.
Result
The campaign delivered millions of impressions, backed by strong engagement metrics. The Hypebeast audience responded particularly well to the inclusion of Neymar and Martin Garrix, with their fame playing a key role in driving the campaign's success.
