adidas Streetsnaps
adidas partnered with Hypebeast to build awareness around the around the launch of their collaboration with emerging designer, Mona Thomas.
What We Delivered
Editorial
07/24
Sponsored & Paid Social
07/24
Approach
The Hypebeast team flew to Frankfurt, Germany to execute a photoshoot for our editorial franchise, Streetsnaps. Streetsnaps is an editorial series that spotlights the current-day style and fit of a cultural figure. Our feature covered the unique style of Mona Thomas, creative process of her label HUNI as well as her exclusive capsule collaboration with adidas for 2024’s European Championships in Germany. The shoot allowed us to create a suite of assets that seamlessly integrated with the editorial and social amplification across the Hypebeast ecosystem.
