Day in The Life: 1664 Blanc
1664 Blanc partnered with artist André Saravia on a collaboration that saw the Swedish artist reimagine their iconic beer. Ahead of the global launch at Copenhagen Fashion Week, 1664 Blanc enlisted Hypebeast to create an editorial feature offering an exclusive behind-the-scenes look at the event, giving our audience a unique perspective on the launch through the lens of Hypebeast.
What We Delivered
Editorial
08/24
Sponsored & Paid Social
08/24
Approach
For this special instalment of Hypebeast’s editorial and social series, ‘A Day in the Life’, our team arrived in Copenhagen to capture an exclusive behind-the-scenes look at André Saravia’s busy day. Collaborating closely with the 1664 Blanc team, we documented André as he moved from event to event, capturing key moments throughout his itinerary. This approach allowed us to film from our Editor’s point of view, resulting in a video that felt both authentic to André and true to the essence of the ‘A Day in the Life’ franchise.
Result
The video was amplified across Hypebeast’s ecosystem including both social and editorial platforms in APAC and globally. The campaign was a resounding success and delivered millions of views and impressive behavioural metrics to match.
