Macron Sports
In the latest instalment of Streetsnaps, Macron partners with Hypebeast to showcase the latest collaboration between the iconic Italian high-performance sportswear brand Macron and supercar brand Automobili Lamborghini.
What We Delivered
Editorial
12/24
Sponsored & Paid Social
12/24
Display Media
12/24
Approach
The Hypebeast team collaborated closely with Macron and Lamborghini to create exclusive editorial content in the vibrant city of Bologna, Italy. To truly capture the spirit of the collection, we enlisted adrenaline-driven athlete and content creator Kim-André Knutsen (aka Minikim) to front the latest Streetsnaps feature. The shoot allowed us to craft a diverse portfolio of content, including both stills and video, which was then activated across the Hypebeast ecosystem.
