New Balance Grey Day 2023
To celebrate New Balance Grey Day, the iconic footwear brand launched an exclusive colourway of the 550 silhouette. The release was spotlighted by German streetwear retailer BSTN, with former Liverpool and Bayern Munich star Sadio Mané as the face of the campaign. To drive the launch, Hypebeast was enlisted to amplify content to a young, culturally savvy audience across key platforms within its ecosystem.
What We Delivered
Editorial
05/23
Social Media
05/23
Approach
We collaborated with the BSTN team to amplify editorial and social content across Hypebeast on Grey Day. The campaign generated thousands of views and engagements from New Balance’s audience within a week, exceeding initial goals and benchmarks. The top performer was a sponsored piece on the Hypebeast editorial platform.
