GANT Blank Canvas
GANT partnered with Hypebeast’s agency arm, Hypemaker, to produce a white-label campaign that celebrates the rich history and heritage of the iconic GANT Varsity jacket.
What We Delivered
Editorial
09/23
White Label Creative Production
09/23
Sponsored & Paid Social
Display Media
09/23
09/23
Approach
To elevate GANT’s classic varsity jacket, we partnered with three extraordinary artists to create The Blank Canvas Project—a series of collaborative works across London, Paris, and Los Angeles. Teaming up with artist Ken Nwadiogbu, interdisciplinary artist and performer Kilo Kish, and designer Harry Nuriev, we produced a series of short films and photography that captured each artist's inspiration and creative process. Filmed on location in the artists' own spaces, each piece highlighted their unique approach to the project. Launch events were held in each city, bringing together their respective creative communities. Proceeds from limited-edition pieces were donated to charities close to the artists' hearts, while the remaining pieces were gifted to creative communities in LA, Paris, and London.
