Abarth 500e Test Drive
Abarth approached Hypebeast to craft a media plan focused on their 500e vehicle, aiming to engage a younger, culturally-savvy audience and establish a presence in this space. The objective was clear: to produce compelling editorial content that drives anticipation, builds awareness, and sparks engagement with the brand’s target demographic.
What We Delivered
Editorial
07/23
Sponsored & Paid Social
07/23
Display Media
07/23
Approach
We crafted a multi-channel strategy to introduce Abarth to our culturally-savvy audience. Our team touched down in Turin, at the world-renowned La Pista 500, to experience the vehicle in motion for Hypebeast’s editorial franchise series, Test Drive. This hands-on experience with the vehicle allowed us to create a suite of bespoke assets, enhancing our content across various media channels.
Result
The campaign generated over 4.1 million impressions across Hypebeast channels over two months. It highlighted the power of bespoke content, with our Advertorial outperforming expectations, achieving a dwell time 148% longer than the initial benchmark.
